Social media graphics are generally pieces of visual content that are generally shared through social media.
This might include Instagram stories, facebook photos, Tik tok videos, Twitter Gifs , Pinterest Pins , linkedin infographics and more.
Not each and every social media manager is very much proficient in graphic designing.
Visual formats which are included in the social media graphics umbrella include cover art, typographic images, digital posters, screenshots.
But specifically if it is graphics, if it is not on social it is social media graphics.
Many social media were launched with a focus on text post graphics and were taken over as the communication format of choice for every social network.
It is not hard to understand why strong visual content may communicate an idea very much instantly.
Studies reveal that images stick with us much longer than text humans are more likely to remember information if it includes an image.
Graphics are a great way to create a visual identity for a brand
Social graphics tend to create a higher engagement rate than a written post.
Facebook posts with photos get more likes and comments and Linkedin posts with images have a whooping 98% higher rate on average.
Meanwhile Tweets that include visual content are three times more likely to get engagement.
If one is not very proficient in artsy type one shouldn’t worry.
Some of the tips for creating simple and effective social media graphics –
1. Use correct dimension
If one uploads an image or video with incorrect aspect ratio, it is definitely going to get stretched, cropped or squished out of proportion.
Avoid the humiliation of an awkward resize auto crop by tailoring one’s content according to platform unique specification.
No matter about the dimension one should always make sure for the highest possible image quality.
This includes pixels and resolution.
Whether the images are just text or photos , one should always be sure that the images are looking flawless on the feed.
While social media accessibility isn’t technically a requirement under Web Content Accessibility guidelines latest compliance standard, it is just good marketing practice to make content that everyone enjoys.
Social media marketing is a marvelous thing to do.
It is very much essential to do.
Inclusive design principles makes the community amore welcoming and inclusive space.
Why generally accessibility matters for social media .
Despite its various benefit social media may be a source of frustration for user with unique need inaccessible social media content may prevent these users from engaging with a world of social
They may be shut out of conversations or may be very much unable to to access critical information
At least one billion people 15% of the world population generally goes through some form of disability
That figure increases very much remarkably while considering temporary and situational disability.
According to WHO about 33%of the global population has hearing or sight impairment.
Users primarily consume social content through audio and visuals accessibility .
Often accessibility is required by law. Countries including the United States , Canada and the United Kingdom, have laws such as the Americans with disabilities Act and the Accessibility for Ontarians which requires that websites and digital content be accessible to users with disabilities.
2. Always add alt text
Descriptive captions and alternative text allow people to visualize images when they are not able to behold them.
It is very much important to add alternative text as accessibility tools read them to describe images for users .
Leaving it blank will cause a screen reader to announce it as an image creating a poor experience.
Several social media platforms use object recognition technology to generate automatic alternative text.
However these captions are often vague or limited so adding custom definition is always better.
3. Use bold and bright color scheme
The trend that one has been taking over social media graphics and graphic design in general are bold and bright color palettes.
As brands and designers go further away from minimalism that prevailed the last decade color might explode across the graphic.
We have just seen the first movers use the color explosion in their social media.
Tech companies and start-ups are usually the first to take on a trend and this one is quite different from others.
Over the past few years ebay has embraced bold and bright colors across all their branding.
4. Use icons to illustrate concepts
Not every single company has the resource to produce designs for their own social media marketing images from scratch.
One should put emphasis on icons that reflect the theme of the content one is sharing.
All the social media graphic designs are simple enough to create a few minutes and share quickly so they don’t require any intensive graphic design resources.
5. Create unique illustration
One of the favourite trends that have taken the social media is illustrated in social media graphics.
These are the biggest design trends this year.
That’s probably because they are very much fun to look at, but they cannot be replicated by your competition the way a graphic using a stock photo can.
6. That feeling that social media graphic design should do well no matter the problem
Someone is paying attention to the post is not enough, someone should be very much interested in the post we want him or her to click as well as share.
Illustrated social media graphics rise above the rest .
Not only do they look great but they show the reader that one really cares about the content that one is sharing.
7. Visual data with charts and infographics
one of the unique and versatile types of social media graphic one may create is classic graphic or chart.
If one is writing interesting data driven content one has probably already created a graph in the article or blog post.
These are some of the tips for graphic design, to create engaging visual content.
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