The current generation of students, those who are millennials, the Net generation and mobile learners learn in digital environments and have a high degree of digital literacy. Media and electronic media technologies are increasingly used to support and enhance the teaching and learning that occur in institutions of higher education and their school of nursing . The power of multimedia cannot be overstated.
The media created learning communities that are convenient, easily accessible and student focused.
The purpose of this chapter is to create and provide an overview of various type of media to present a systematic course of action to guide the selection use of media and the environment in which they are used and to describe how the role of faculty students change them when they use media and to describe how the roles of faculty and students and student change when they use media or multimedia and they adopt technologically rich learning environments.
The design and implementation of audience focused immersive media rich physical environment is similar landscape within the commercial sphere .
From theatre and theme park to auto show and airport commercial interdisciplinary design and production team have extended and solidified the new media agent.
The success of this track record is demonstrated by the increasing presence of commercial design techniques and knowledge in the creation of immersive new media within the cultural sphere.
Digital cultural creation communication allows users to become co creators of knowledge by providing tool and methods which enable construction of creative artefacts .
In order to create multimedia rich digital environments one should first of all keep the below things in mind-
Personalizing Learning with Multimedia Technologies-
Businesses create multimedia content for a lot of reasons as it generally offers numerous benefits and opportunities.
Here are some of the common reasons why a business might create multimedia content may help in increasing brand visibility and awareness among the target audience.
Branding and awareness-
Multimedia content may help businesses build and strengthen their brand identity.
By creating engaging video images and audio companies may shape their brand personality among awareness among the target audience.
Audience engagement-
Multimedia content is more captivating and may capture the attention of the audience more effectively than plain text.
It enables businesses to engage with their audience on different such audiences on different platforms such as social media websites .
One of the key advantages of incorporating multimedia content into your blog is an increased engagement with the readers.
The images, videos and audio may be a lot more attention grabbing than just text alone.
By adding multimedia elements into your posts one may hold readers attention for longer and make the content more memorable.
If one is writing a blog post about a new recipe being prepared may help the readers to better coordinate the steps and make the experience more interactive.
This increased engagement may lead to longer dwell time on the website, more comments shared and overall satisfied readers.
Use of multimedia in Advertising Agency-
Advertising has changed a lot over the past decades and this is mainly due to the increased use of the internet in business.
Multimedia plays a vital role in the field of advertising.
Whether it is print or electronic advertisement they are first prepared on the computer by using professional software and then it is brought in front of the target audience.
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Some of the different type of advertising are –
Radio advertising
Television advertising
Mobile advertising.
Choosing the media wisely-
One of the most important steps is to choose the media that best support the message and the audience.
Multimedia presentations may include text image audio video and interactivity but one doesn’t need to utilize them all.
In fact, using too many media may distract and confuse the viewer and reduce the impact of your presentation.
The key is to use the media that enhances the message, not that overwhelms it.
If one wants to explain a complex one might use a diagram or an animation to illustrate it.
If one wants to create an emotional feeling one might use a diagram or animation to illustrate it.
If one wants to engage the audience one might use a quiz.
Design for clarity and consistency-
To design a multimedia rich product that starts with a catchy title that summarizes the main idea and captures the audience’s attention.
Then one should provide an introduction that outlines the purpose objectives and main post.
One should make sure between your section and slides and finish with a conclusion that summarizes your key takeaways and calls the audience to action.
Additionally use a simple and readable font color and layout that matches the theme and brand as well as a consistent and appropriate voice tone language that suits your audience and message .
Finally create a balanced and harmonious mix of media that complement each other and avoid redundancy and contradiction.
Test and refine your presentation-
Before sharing your presentation to test and refine it.
This will help someone to identify the errors, glitches or gaps in the content design and functionally as well as polish and improve your presentation and make it more effective and appealing.
One should review the presentation for accuracy, completeness and relevance. Your content check for spelling grammar and punctuation errors previews the presentation for layout alignment and resolution of your media test presentation for layout alignment and resolution of the media .
One might also seek feedback from peers, colleagues or friends who represent the target audience.
These are some of the factors one should keep in mind to create a multimedia rich digital environment .
In virtual reality learners immerse themselves in multimedia computer based three dimensional simulated environments in which they interact, demonstrate professional behaviour and practice skills, manipulate equipment and thus learn teamwork and collaboration.
This is how a rich multimedia generated environment is created.
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