Animation is perfect for brand storytelling.

Animated characters may do things that would be impossible in live action thus making it a perfect storytelling medium.

If a business logo is a character , animation may bring them to life in a way live action couldn’t.

Branding is the image your business projects-It starts from the company’s name, builds with a logo and develops into a full set of branding guidelines which will influence the website, company documents and advertising.

The public will recognize one through the brand and one may engage them in storytelling.

Storytelling is a well respected strategy when it comes to brand marketing,  one should draw the audience, engage them emotionally and inspire their behaviour to follow those emotions.

When it comes to strengthening your emotion, telling the audience the brand’s story is an effective way to gain their trust.

1.Define the brand identity-

Before starting animating one need define the brand identity.

One needs to know the purpose, vision and the nature of the project.

One needs to know the value that one might communicate .

How one might pursue the audience to just perceive and remember the person. 

 The brand identity will guide the choice of animation style color typography sound and motion.

One might use tools like mood brand sketches and storyboard to visualize and refine the brand identity.

2. Determine the core message to share or emotion to spark-

First things one need to be sure of is the message that kick started the company or latest vision and mission statement.

It’s key to define exactly what one wants the audience to leave knowing.

People like fresh and unusual ideas. An animated logo may become a trigger for excitement, joy, and intrigue.

If the logo may bring positive emotions to the target audience, there are very great chances that one will remember a brand and thus associate it with something pleasant.

3. Better storytelling-

An animated logo may become a part of storytelling process.

Animation may give a more detailed explanation of the nature of business, than a static logo does.

It works as a short video thus telling an unique story of a product  or accompanying.

Content Video may easily set  an engaging and memorable experience by using animation to communicate tales.

4. Audience engagement-

Compared to static graphic animated content is frequently more captivating and shareable. 

By animating one might produce content that is more likely to grab the audience’s attention and keep them interested in the brand.

5. Choose an animation style-

The animation style that you chose will affect the tone, mood, and impression of your video project.

There are many types of animations style such as 2d , 3d stop animation, motion graphics and mixed media.

Each style has its own good sides and shortcomings, depending on the purpose and budget of your project.

2d animation may be simple and informative, and mixed media animation may be creative and surprising.

One should choose an animations style that matches the brand identity and project goal.

6. Use color to create contrast and harmony-

Color is one of the most important elements of animations as it may create contrast harmony and emotion. One should create color to highlight the brand identity and thus it the message and story

One should reflect the brand colors, one should use complementary and various colors to create variety and harmony.

One should consider the psychological effect of color as a variety of colors that evoke different feelings and associations.

For example  red may be bold and passionate blue may be calm and trustworthy and yellow may be cheerful and optimistic.

7. Choosing typography that suits the brand identity-

Typography is another element of animation that may create a brand identity for a video project.

Typography refers to font size and styles of the text that one might use in animation.

One should use typography that suits the brand identity and the message.

If the brand identity is modern and professional one may use sans serif font that is clean and sleek.

If the brand identity is playful and fun one may use handwritten fonts that are colourful and quirky.

One should consider the readability and legibility of your typography as well as the alignment and spacing of your text.

8. Add sound and music to enhance the mood and emotion-

Sound and music are essential components of animations as they enhance the mood and emotion of the project .

Sound and music may create brand identity for a project by reinforcing the message , style and value.

One should sound and music that match your brand identity and your animation style.

If the brand identity is calm and  pensive one may use a soft and ambient soundtrack .

One should use sound effects and ambient soundtrack , and voice over to add realism and personality to your emotion.

9. Showcase your animation portfolio and demo reel-

If one has created your animations one needs to showcase the animation portfolio and demo reel are the best way to show your skill, style and creativity to create prospective clients  and collaborators.

The animation portfolio and the demo reel are the best way and relevant animation project as well as brief introduction and contact information.

The demo reel should be a short and engaging video that highlights the animation skill and brand identity . 

One should update the animation portfolio and demo reel regularly and share them on portfolio and demo reel regularly, and share them on websites, social media, and online platforms.

10. Think about lighting design-

Lighting may be used to create an animation to help create an atmosphere that very much represents the brand  or product .

Whether one wants a dark tone to reflect a serious brand or more magical effect using techniques such as shadows, silhouettes and lens flare may help to craft the mood.

TO LEARN MORE ABOUT ANIMATION AND MAKE A CAREER ON ANIMATION, CALL BEST MAAC KOLKATA CENTER

@9836321595 MAAC CHOWRINGHEE

@9836321789 MAAC RASHBEHARI

@9830390356 MAAC ULTADANGA