A motion graphic designer works with animation audio and visual effects to create moving content and graphics for various media such as television, internet and film.

Motion graphics designers work with a creative team to just calculate design elements into projects.

According to the US Bureau of labour statistics a career in motion graphics also called motion design requires a diploma in computer graphics art or related field and a portfolio of work.

Motion graphic designers often use Adobe software programs.

Photoshop and Illustrator are two common programmes that are used in the creative process and cinema 4d is 3d modelling software that has become more advanced.

What Does A Motion Graphic Designer Do?

A graphic designer creates useful meaningful and functional visuals using  various means of technology .

The work generally depends on client company need but generally designers responsibility may include

Developing visual assets to support a marketing campaign.

Designing a graphic overlay for social media posts .

Formalizing the layout for a print and creating a company logo.

Retouching photos for digital signage.

What Is Graphic Design?

Graphic design is a form of communication that uses colors, shapes, images  and words to create visual content in many forms, namely print and digital media .

Effective design communication information in a way inspires and informs consumers making it a critical product for any business content.

Graphic designers create images and layouts for some of the following :

Company brand identity( logos typography and color palettes)

Use interfaces on apps and websites.

Books, magazines , newspapers and other publications.

Product packaging.

Advertisement and commercial 

Signage for stores, transportation stadiums and eventspaces.

Video games.

Where Do Motion Graphic Designers Work?

Motion graphics designers may work in different settings.

The task and responsibilities may vary.

One may work in house at accompany or agency or at home or as a freelancer .

Graphic designers often work in Ad agencies.

Web design agencies.

Marketing firm.

Print and online publisher.

Online brick and mortar retailers.

Non-profit organization.

What Motion Graphic Designers Do?

Some Of The Specific Task Of Motion Graphic Designers Are –

Using their creative and artistic skill to create visual content –

The first stage of creating complex video content is drawing a sketch.

Most motion graphic engineers are skilled in art and graphic design being able to draw a rough concept that is gradually very much improved upon.

Using their animation skill to add motion to static images –

After the basic art work is completed motion graphic designers generally utilize their 2d and 3d animation skill to the illusion of realistic images to previously created still images.

Constantly communicating with clients and creative team –

Motion graphic designers always incorporate the ideas of their colleagues and clients into their work.

They are involved in all stages of their creative process and they generally need to take feedback into account while editing and improving their work.

How to become a motion graphic designer –

1. Earning a  diploma or certificate – Although becoming a motion graphic designer is possible without earning a formal education is typically a more perfect way to learn the basics of the role.

Diplomas or certificates in relevant fields such as digital media design art and other similar subjects may help one to get an idea of the fundamentals of motion graphic concepts but also more advanced concepts like game design, user experience design and user interface design.

2. Learn how to use the required tool – After getting a basic education in motion graphics one need to know how to use the tool one need to create art concepts and animation.

There are many online tutorials that may help one to select the right tool for specific needs but the best way to determine exactly what one needs is usually to try all available free and trial versions of software until one finds what works best with one’s style and skill set.

3. Create a visual library – While learning how to utilize the required software one should start building a visual library of photos, videos, GIF animation artwork patterns, music and other visual elements.

Regardless of technical skill one needs to study various kinds of graphics and motion until one might get a sense of what looks natural .

Gradually one might use the experience and knowledge one might accumulate by observing various visual elements to create one’s personal style.

4. Learn 12 principles of animation – The principles of animation were first introduced in 1981 by two animators who worked for the Walt Disney company.

They generally aim to impart knowledge to motion graphic designers on how to produce physically realistic animations while also achieving various spectacular effects that generally attract audience attention.

They are stretch and squash ,anticipation, staging, straight ahead and pose to pose, follow through and overlapping action, ease in ease out arcs, secondary action, timing, exaggeration, solid drawing, appeal.

5. Constantly improving the knowledge base – Technology is ever evolving and graphic design programmes are updating and changing as companies release new versions.

As a motion graphic designer one might keep with changes and thus might take additional courses or training when needed.

Many tutorials are available online and one might take advantage  of any continuing education opportunities.

For example canva is a design platform that offers hundreds of templates that one might animate and finetune for different social media websites.

CanVa is a design platform that offers hundreds of templates that one might animate and fine tune for different social media websites.

A career in motion graphics may be rewarding and fun .

Once one has decided to follow passion for graphic design one should decide which educational path one needs to prefer .

One should decide what sort of course is required to be a graphic designer.

MAAC chowringhee and MAAC Rashbehari & MAAC Ultadanga offer courses in  motion graphic designing.

So hurry up .

Without wasting your time just come by walking to our centre.

Our counsellor is here to give you a briefing about our course.

Or you might give us a call .

Our counsellor will get back to you.

Join MAAC Kolkata & Make An Awesome Career.

Ph. No. – 8981005311 MAAC CHOWRINGHEE

Ph. No. – 8981006211 MAAC RASHBEHARI

Ph. No. – 8981009211 MAAC ULTADANGA