{"id":11726,"date":"2024-06-10T07:20:54","date_gmt":"2024-06-10T01:50:54","guid":{"rendered":"http:\/\/www.animationkolkata.com\/blog\/?p=11726"},"modified":"2026-02-20T15:59:42","modified_gmt":"2026-02-20T10:29:42","slug":"animation-big-babools-ad","status":"publish","type":"post","link":"https:\/\/animationkolkata.com\/blog\/2024\/06\/10\/animation-big-babools-ad\/","title":{"rendered":"Blast from the Past: Remembering Big Babol’s Iconic ‘Kachua and Chiriarani ‘ Ad in Animation"},"content":{"rendered":"

Can you guess which most popular animation ad we are going to talk about today?\u00a0 <\/span><\/p>\n

Here’s a hint for you, the tagline is “bade kaam ki cheez\u201d…<\/span><\/p>\n

Yes it is none other than, one of the best of the archaic Big Babol Ad in India. <\/span><\/span><\/h1>\n

More accurately speaking it is the ‘Big Babol<\/a> – Chiriarani’ animated ad<\/a><\/span> where the turtle, being adopted by a bird, is capable of flying after he blows a bubble of a chewing gum.\u00a0<\/span><\/p>\n

At some point of time, every Indian kid was busy trying to blow a bubble of a bigger size than their mates. This advertisement<\/a> with its tagline showed children how a mere bubble could rescue them from trouble or be utilized to their advantage.<\/span><\/p>\n

The main focus of the ad was not to merely showcase how blowing bubbles was so much fun \u2014 kids were already aware of that.\u00a0 The point was to make it look valuable and look good even among the teenagers and adults. And that particular message was passed on, to contemporary times.\u00a0<\/span><\/p>\n

This famous ad<\/a> starred a little tortoise who was being adopted by a bird. Being inspired by its winged siblings, the tortoise instead of giving up is seen to blow out a big bubble with the help of which, the tortoise manages to try flying like its other siblings.<\/span><\/p>\n

The narration and lyrics were composed by the marketing pro Prasoon Joshi<\/a> and the bubble in the ad had been successfully glorified.<\/span><\/p>\n

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\"MFX<\/p>\n

The storyline of the Ad<\/b><\/span><\/h2>\n

This is a 2D co<\/span>mmercial, which is completely <\/span>animated<\/a>, telling an emotional story of a baby tortoise accidentally being born into a bird family. The mother bird, determines to adopt the little tortoise and love him as one of her own babies. The mother bird and her other babies get scared when they see the baby tortoise jump off the cliff, trying to fly to join his feathered siblings.<\/span><\/p>\n

Fortunately he had the Big Babol gum<\/a>. The brave heart jumped off the cliff while chewing the gum and to everyone’s surprise he suddenly began to float in the air while blowing a huge pink bubble. His fellow winged siblings and the mother were relieved to watch him flying like them.\u00a0\u00a0<\/span><\/p>\n

The concept behind the Animation Ad<\/b><\/span><\/h2>\n

The concept of this ad revolves around the pink bubble. The concept behind the animated commercial<\/a> of Big Babol involves the objective to reinforce the brand statement \u2018Bade Kaam Ki Cheez.\u2019 This campaign was designed by McCann Erickson<\/a>.<\/span><\/p>\n

The new commercial showcases another circumstance where the bubble becomes effective and adds a new perspective to the story.<\/span><\/p>\n

\"famous<\/p>\n

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What type of animation is used?<\/b><\/span><\/h3>\n

This animated<\/a> commercial is particularly done in a traditional manner by using Cel Animation. Color was added to the piece in Animo and then it was composed in Tremor.<\/span><\/p>\n

What is Cel Animation?<\/b><\/span><\/h3>\n

One of the most traditional forms of animation is Cel<\/a> animation. It involves characters that are usually hand drawn transparent celluloid sheets and placed over painted or multi-colored backgrounds. It was in the late 1930s when Cel animation came to public exposure for the first time. Disney<\/a> used the respective techniques on its animated films<\/a>. Few examples of films using Cel animation are Snow White and the Seven Dwarves<\/a> (1937), The Lion King (1994)<\/a> , The Princess and the Frog (2009)<\/a>.<\/span><\/p>\n

Now, what is an Animo?<\/b><\/span><\/h3>\n

Animo<\/a> happens to be one of the most innovative professional animation procedures to create cartoons and other 2D animations. It is the primary software package smoothly incorporating 2D &3D<\/a> animation. It is an animation system that provides solutions to challenges faced by the animators<\/a> in both the small and large workshops.\u00a0<\/span><\/p>\n

It allows the professionals<\/a> to integrate the age-old techniques of traditional animation.\u00a0 Application of Amino along with the contemporary computer technologies also enhances the smoother motion<\/a>, better images, higher speed and advanced effects.\u00a0<\/span><\/p>\n

This animation procedure is the only procedure available that allows the animator<\/a> full automation along with the skills of the chief animator<\/a> being transformed into completely colored and amongst frames offered by the system.<\/span><\/p>\n

\"cel<\/p>\n

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Different Visual and Narrative Styles of 2-Dimensional Animation utilized for the Big Babol Ad<\/b><\/h4>\n

It is important to first understand what the chances are and which animation styles and types<\/a> would be appropriate for your project and how to initiate a discussion about the options with your clientele and the company.<\/span><\/p>\n

Let us take a look at what different visual and narrative styles and 2-dimensional animation have been implemented for the iconic Big Babol bird Ad.<\/span><\/span><\/h5>\n
Motion Graphics:<\/b><\/h6>\n

In simple words, the style that adds motion to the elements of graphic design<\/a> such as geometric shapes, typography<\/a> and other basic illustrations, is motion graphics. It is an effective tool in terms of marketing<\/a> animation and commercial branding<\/a>.<\/span><\/p>\n

The composition of both animation and narration can offer multiple meanings to lifeless abstract objects and allows them to be utilized as components of all kinds of explanations in spite of the complexity of the topic.<\/span><\/p>\n

What makes motion graphics<\/a> magical? It is the abstraction of the lifeless objects and the narrative sequences when put together brings about the magic! It functions in a way that it encourages to create an deeply engaging, curious and exciting narratives that allows them to be partly built in the observer’s mind- just the way, while watching a movie or reading a book story is narrated on the screen or the page respectively and the rest part lies up to your creative mind.<\/span><\/p>\n

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\"2d<\/p>\n

Narrative Techniques:<\/strong><\/h6>\n

What seems crucial is to set the tone of the story and define its contextual variation as it impacts the project milestones. The creative board<\/a> and the script can be affected by the direction that has been chosen towards the style and the timing of the sound effects<\/a>.<\/span><\/p>\n

2D Animation:<\/b><\/h6>\n

The most common form of animation observed today on the web is 2 Dimensional<\/a> animation. It is a style particularly employing more complicated illustrations and characters for telling stories. What makes 2D animation even more complex is the characters<\/a> that are being used in it.\u00a0<\/span><\/p>\n

One of the most time-consuming tasks in animation is animating the characters<\/a> that are being used. Therefore, counting on software in order to simplify and enhance such a backbreaking process. This in turn reduces the impact on the speed and budget of the production process. Although software aid will make your job easier, this is labor-intensive work.\u00a0<\/span><\/p>\n

Hence, it is important to always ensure if animated figures<\/a> and characters are essentially required for the project from the perspective of both branding and narrative.\u00a0\u00a0<\/span><\/p>\n

Mixed Media:<\/b><\/h6>\n

The combination of multiple visual styles is called mixed media. The combinations may vary like motion design<\/a> with collage, frame-by-frame with live-action and a lot more. Creativity revolves around the unplanned and extraordinary; mixed-media happens to be the ideal tool for the same.<\/span><\/p>\n

The function of mixed-media is to blur the limits of what is awaited from the story and provide multiple opportunities for phenomenal and unique outputs.<\/span><\/p>\n

\"2d<\/p>\n

What role does Animation play in Advertising?<\/b><\/span><\/h4>\n

Animation plays a key role in advertising<\/a> and it cannot be overestimated. Advertisements containing animated content have always been revealing the best response value from audiences on different platforms ranging from traditional television<\/a> to contemporary social media<\/a>.<\/span><\/p>\n

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