{"id":7166,"date":"2019-05-17T07:20:14","date_gmt":"2019-05-17T01:50:14","guid":{"rendered":"http:\/\/www.animationkolkata.com\/blog\/?p=7166"},"modified":"2019-03-07T10:38:09","modified_gmt":"2019-03-07T05:08:09","slug":"secret-logo-design","status":"publish","type":"post","link":"https:\/\/animationkolkata.com\/blog\/secret-logo-design\/","title":{"rendered":"Secret of Logo Design"},"content":{"rendered":"<p>Do you think creating Logo design is simple?<\/p>\n<p>Well, only a professional Logo designer can give answer to this question.<\/p>\n<p>A logo is company\u2019s first impression; logo makes an impact on customer\u2019s brand perception and purchase decision.<\/p>\n<p>A Logo talks beyond <a href=\"https:\/\/www.animationkolkata.com\/blog\/2018\/06\/27\/facets-colour-grading-software\/\">colours<\/a>, stylised fonts and <a href=\"https:\/\/www.animationkolkata.com\/blog\/2018\/06\/05\/analyzing-balance-graphics-design\/\">graphics<\/a>; it is a brand\u2019s visual identity.<\/p>\n<p>So, designing a logo is not that simple.<\/p>\n<p>Here in this blog today we will discuss about the secret of Logo design.<\/p>\n<p>Today Logo designers are in high demand and a well-designed logo with a secret message is always catchy.<\/p>\n<p>A <a href=\"https:\/\/www.theartcareerproject.com\/careers\/logo-design\/\">3D Logo designer<\/a> considers lot of things while designing logo for a company.<\/p>\n<p>Most of the famous Logos carry a significant meaning or hidden message within themselves.<\/p>\n<p>Before designing a Logo for a company you need to do a bit research about the company.<\/p>\n<p>Interview the client to get all the necessary information about the brand.<\/p>\n<p>Learn about the industry and its competition.<\/p>\n<p>Check out the current <a href=\"https:\/\/www.animationkolkata.com\/blog\/2018\/07\/12\/enchiridion-realm-designing\/\">design<\/a> trends and client\u2019s need.<\/p>\n<h1>Secret Criteria For Logo Design<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7169\" src=\"http:\/\/www.animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/96f9746583e2d7c60a3b8646bdb6fab2-300x173.jpeg\" alt=\"Logo Design @Animation Kolkata\" width=\"562\" height=\"324\" srcset=\"https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/96f9746583e2d7c60a3b8646bdb6fab2-300x173.jpeg 300w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/96f9746583e2d7c60a3b8646bdb6fab2.jpeg 612w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/p>\n<p>Logos are born from Research.<\/p>\n<p>Each and every logo which is famous now is the result of extensive research.<\/p>\n<p>Understanding the need of the client is important.<\/p>\n<p>Collect the information like &#8211; who are the client, what they do, how they work and what is their target market.<\/p>\n<p>Go through the previous logo if available and then think about the upgrade version.<\/p>\n<p>Do research online to get inspiration.<\/p>\n<p>Research of the target audience or customer is also necessary.<\/p>\n<p>Giving value to customer\u2019s perception and designing the logo in such a way that it will not hurt sentiments of the people is necessary.<\/p>\n<p>Logo design is not only about creating an appealing <a href=\"https:\/\/www.animationkolkata.com\/blog\/2018\/07\/23\/application-3d-scanning-visual-effects\/\">visual<\/a> but also building up a brand.<\/p>\n<p>The logo should communicate between the client and its target customer; so market research is important.<\/p>\n<p>Logo design should be simple so that customer can easily register the brand in their mind.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7172\" src=\"http:\/\/www.animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/logo-design-tips-300x200.jpg\" alt=\"Logo Design @Animation Kolkata\" width=\"523\" height=\"348\" srcset=\"https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/logo-design-tips-300x200.jpg 300w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/logo-design-tips.jpg 754w\" sizes=\"auto, (max-width: 523px) 100vw, 523px\" \/><\/p>\n<p>Explore With <a href=\"https:\/\/en.wikipedia.org\/wiki\/Typography\">Typography<\/a> Critical Thinking, Creative and Planning is the basic rule.<\/p>\n<p>To create a design for logo the best way is to use pen and pencil to sketch out the ideas.<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Sketch_(drawing)\">Sketching<\/a> with help to do experiment freely; you need to save the sketches for the future reference also.<\/p>\n<p>Take care of the pencil strokes or shades while <a href=\"https:\/\/www.animationkolkata.com\/blog\/2018\/09\/10\/acknowledge-development-emblem-logo-design\/\">designing<\/a> the logo; use the alphabets in a stylised way.<\/p>\n<p><a href=\"https:\/\/in.pinterest.com\/fromupnorth\/typography\/?lp=true\">Typography<\/a> is the main part of an effective logo.<\/p>\n<p>Either one can create a customized typeface or use a pre-set one.<\/p>\n<p>Keep the typeface simple, readable and classy.<\/p>\n<p>After doing the pen and pencil sketch, work on computer software to design Logo.<\/p>\n<p>Today software comes with in-built typography; the artist can do research and then select the appropriate typography suitable for the brand.<\/p>\n<p>The artist can use typography to embed hidden message in the Logo.<\/p>\n<p>Experiment with typography will help the artist to build corporate identity.<\/p>\n<p>Letters and typography style should be used in such a way that it could create a hidden figure as a message of a company.<\/p>\n<p>Typography is subject to trends, so choose the font carefully.<\/p>\n<p>A logo helps to distinguish a brand from its competitors, so it\u2019s important to make the image of the logo unique from the rest.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7175\" src=\"http:\/\/www.animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/social-media-logos-feature-1920x1080-300x169.jpg\" alt=\"Logo Design @Animation Kolkata\" width=\"547\" height=\"308\" srcset=\"https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/social-media-logos-feature-1920x1080-300x169.jpg 300w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/social-media-logos-feature-1920x1080-768x432.jpg 768w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/social-media-logos-feature-1920x1080-1024x576.jpg 1024w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/social-media-logos-feature-1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" \/><\/p>\n<h2>Play with Symbols<\/h2>\n<p>In the above picture we can see very familiar symbols which we come across in our daily life.<\/p>\n<p>Brand message can be easily conveyed through symbols.<\/p>\n<p>Give your logo a unique symbol so that the people can remember it easily.<\/p>\n<p>A simple test or a simple image is easy to memorise rather than the complex one.<\/p>\n<p>For logo designing get inspired from different resources such as <a href=\"http:\/\/www.animationkolkata.com\/blog\/2018\/04\/20\/design-website-useful-plugins\/\">design centric websites<\/a>.<\/p>\n<p>Something which will make you happy is the potential root of an awesome idea.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7171\" src=\"http:\/\/www.animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/Colour-Colour-which-colour-do-you-want-300x184.jpg\" alt=\"Logo Design @Animation Kolkata\" width=\"580\" height=\"356\" srcset=\"https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/Colour-Colour-which-colour-do-you-want-300x184.jpg 300w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/Colour-Colour-which-colour-do-you-want-348x215.jpg 348w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/Colour-Colour-which-colour-do-you-want.jpg 750w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/p>\n<h2>Select the Colour Tactfully<\/h2>\n<p>While designing logo, <a href=\"https:\/\/www.animationkolkata.com\/blog\/2018\/08\/01\/explore-colour-wheel-theory\/\">colours<\/a> play an important role.<\/p>\n<p>Bright and bold colours grab\u2019s the attention more easily.<\/p>\n<p>Every colour has its own significance and it can add fresh idea or message to the logo.<\/p>\n<p>Each colour has its own property such as Red is for energetic; Orange creative, Green is for growth, Pink is for fun etc.<\/p>\n<p>Choose the colour from the company\u2019s other <a href=\"https:\/\/www.animationkolkata.com\/blog\/2018\/08\/03\/understanding-graphics-designing\/\">graphic designs<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7174\" src=\"http:\/\/www.animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/nbc-logo-thumbnail-e1491425667570-300x93.jpg\" alt=\"Logo Design @Animation Kolkata\" width=\"723\" height=\"224\" srcset=\"https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/nbc-logo-thumbnail-e1491425667570-300x93.jpg 300w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/nbc-logo-thumbnail-e1491425667570-768x238.jpg 768w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/nbc-logo-thumbnail-e1491425667570.jpg 965w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/p>\n<p>For example this <a href=\"https:\/\/en.wikipedia.org\/wiki\/NBC\">NBC<\/a> (National Broadcast Company) Logo has many colours and it shows the features of a peacock.<\/p>\n<p>Here colours are used in such a way that we can see peacock in Logo design.<\/p>\n<p>To add hidden message in the logo use the space carefully to add colours.<\/p>\n<p>Colours should be used tactically.<\/p>\n<h2>Keep the Design Simple<\/h2>\n<p>A simple Logo is easy to remember, avoid putting too much detail into the concept.<\/p>\n<p>Simple Logos are easy to recognise from a distance.<\/p>\n<p>Choose the easy to read font.<\/p>\n<p>It is not necessary to show what the company does in the logo, example <a href=\"https:\/\/en.wikipedia.org\/wiki\/Marlboro_(cigarette)\">Marlboro<\/a> Logo doesn\u2019t have a cigarette or <a href=\"https:\/\/www.bmw.com\/en\/index.html\">BMW<\/a> doesn\u2019t show a car.<\/p>\n<p>A logo works as identification for the company.<\/p>\n<p>A well-designed logo represents the so called company and what that company stands for.<\/p>\n<p>A good designed logo also helps the public to differentiate it from the other competitors.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7170\" src=\"http:\/\/www.animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/billboard-banner-300x131.jpg\" alt=\"Logo Design @Animation Kolkata\" width=\"676\" height=\"295\" srcset=\"https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/billboard-banner-300x131.jpg 300w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/billboard-banner-768x334.jpg 768w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/billboard-banner-1024x446.jpg 1024w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/billboard-banner.jpg 1660w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/p>\n<p>A logo appears on many platforms such as <a href=\"https:\/\/www.animationkolkata.com\/blog\/2018\/06\/07\/websites-every-vfx-artist-visit\/\">websites<\/a>, business cards, billboards etc.<\/p>\n<p>Logo should have flexible size and content depending upon on which platform it appears.<\/p>\n<p>A good logo design works on printed materials as well as various <a href=\"https:\/\/www.animationkolkata.com\/blog\/2018\/08\/13\/world-digital-painting-skills-brushes\/\">digital platforms<\/a> like mobile devices.<\/p>\n<p>Avoid using too much of effect as the logo need to look great across different platforms.<\/p>\n<p>Lots of effect may make the logo beautiful but it won\u2019t be translate well to different media platforms.<\/p>\n<p>Start with ordinary black and white effect and then do experiments with other colour contrasts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7169\" src=\"http:\/\/www.animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/96f9746583e2d7c60a3b8646bdb6fab2-300x173.jpeg\" alt=\"Logo Design @Animation Kolkata\" width=\"597\" height=\"344\" srcset=\"https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/96f9746583e2d7c60a3b8646bdb6fab2-300x173.jpeg 300w, https:\/\/animationkolkata.com\/blog\/wp-content\/uploads\/2019\/05\/96f9746583e2d7c60a3b8646bdb6fab2.jpeg 612w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/p>\n<h2>Timeless<\/h2>\n<p>If you look at Coca-Cola Logo, it hasn\u2019t changed much since 1885.<\/p>\n<p>Design a logo which will be effective for 10, 20 or more years.<\/p>\n<p>Think about the longevity and not about few months or years.<\/p>\n<p>Trends will come and go but the logo should undergo the ages.<\/p>\n<p>Get to know more about Logo Design by joining our <a href=\"http:\/\/www.animationkolkata.com\/multimedia-graphics-3d-animation-visual-effects-gaming-vfx.php\">MAAC Kolkata Centres<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you think creating Logo design is simple? Well, only a professional Logo designer can give answer to this question. A logo is company\u2019s first impression; logo makes an impact &hellip; <\/p>\n","protected":false},"author":1,"featured_media":7173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[783,717,718,784,580,782],"class_list":["post-7166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-industry","tag-best-designing-institute-kolkata","tag-designer","tag-designing","tag-learn-designing","tag-logo-design","tag-logo-designer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Secret of Logo Design A Brief Discussion @AnimationKolkata<\/title>\n<meta name=\"description\" content=\"Do you think creating Logo design is simple? 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