{"id":7888,"date":"2019-10-14T07:20:09","date_gmt":"2019-10-14T01:50:09","guid":{"rendered":"http:\/\/www.animationkolkata.com\/blog\/?p=7888"},"modified":"2019-08-02T12:27:48","modified_gmt":"2019-08-02T06:57:48","slug":"discourse-animated-cgi-based-tvc","status":"publish","type":"post","link":"https:\/\/animationkolkata.com\/blog\/2019\/10\/14\/discourse-animated-cgi-based-tvc\/","title":{"rendered":"Discourse On Animated & CGI Based TVC"},"content":{"rendered":"

Dear Reader, in this blog we will have a discussion on the animated and CGI Television Commercials or TVC.<\/p>\n

The face of the Advertisement<\/a> has changed with the coming of the technology<\/a>.<\/p>\n

Today customers look for dynamic commercials.<\/p>\n

Animation<\/a> is no longer restricted to the making of cartoons<\/a>.<\/p>\n

Animation is used to enhance the visual appeal of TV shows<\/a>, advertisements and music videos.<\/p>\n

Creative animated advertisement is the most powerful way of promoting companies product effortlessly.<\/p>\n

Animated<\/a> advertisements with various creative visual elements attract consumers with more effectiveness.<\/p>\n

Animated Television Commercials provides the advantage of presenting the message in unique and engaging manners.<\/p>\n

Animated Television Commercials (TVC)<\/u><\/strong><\/h1>\n

Red Bull<\/u><\/strong><\/h1>\n

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Every brand has its own space and target audiences.<\/p>\n

It you think that Animated Television Commercials are targeted for only kids then you are wrong because the example is Red Bull.<\/p>\n

The beautifully animated Red Bull advertisement<\/a> tells its audience that drinking Red Bull energy drinkhas beneficial effect on health.<\/p>\n

Red Bull is about the energy drink sold by Austrian Company.<\/p>\n

This brand is widely known across the globe.<\/p>\n

This brand has used cartoon style over the years to deliver the message in humorous way.<\/p>\n

With its 2D animation<\/a> and unique style this brand has always created a space of itself.<\/p>\n

Created in 1987 its slogan is \u201cRed Bull gives you Wings.\u201d<\/p>\n

This Red Bull ad has cartoon<\/a> style of advertisement<\/a> but it sells drinks energy drinks for adults.<\/p>\n

The humor of the advertisement<\/a> makes the audience to stick to the Television screens.<\/p>\n

This animated<\/a> ad provides the out of the box feel to the brand.<\/p>\n

Rajasthan Tourism<\/u><\/strong><\/h2>\n

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The Rajasthan Tourism advertisement<\/a> made by advertising agency Ogilvy and Mather has the tag line \u2018JaaneKyaDikh Jay!\u2019<\/p>\n

This beautiful sand animated<\/a> advertisement has traditional architecture of HawaMahal, herd of camels, Rajasthani girls dancing on the step-well and Rajasthani musician on the desert playing instruments.<\/p>\n

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This advertisement shows the essence of Rajasthan and it tells the viewers that you may visit something new and wonderful everywhere in Rajasthan.<\/p>\n

Designed by PiyushPandey and his team this sand animation<\/a> is one of the most appreciated animated ads.<\/p>\n

Animated sand took lot of time to complete as everything was hand-drawn and hand-crafted before getting the touch of computer at Studio Eeksaurus.<\/p>\n

To create this 50 seconds sand animation film12 artists worked for one month as a team.<\/p>\n

Every image piece of this advertisement was sculpted carefully to resonate the feeling of Rajasthan.<\/p>\n

Big Babool<\/u><\/strong><\/h2>\n

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Animation<\/a> is no more limited to films only.<\/p>\n

Television industry<\/a> is witnessing lot of animation in advertising.<\/p>\n

One more funny television animated advertisement is about Big Babool Chewing Gum<\/a>; where the little tortoise will be able to fly with the help of inflated Big Babool.<\/p>\n

Animated characters<\/a> are becoming the face of the Indian brands.<\/p>\n

Animation gives comic relief to brands.<\/p>\n

Television Commercials are giving unlimited scopes to the creative talents.<\/p>\n

There are many other animated advertisements such as Amul ads<\/a>, Rajasthan Tourism etc.<\/p>\n

According to a survey animated ads are preferred because they don\u2019t deliver forced message; they give a new dimension to the brand and leaves a long lasting appeal.<\/p>\n

CGI Television Commercials<\/u><\/strong><\/h2>\n

Britannia\u2019s Winkin\u2019 Cow<\/u><\/strong><\/h2>\n

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This new TVC has creatively brought out the exciting goodness of milk.<\/p>\n

In this animated advertisement Winkin\u2019 Cow promises to deliver thick and delicious milkshakes.<\/p>\n

This is a rap song- based animated film which shows cattle party at the milk bar.<\/p>\n

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Computer Generated Images or (CGI) of cows, milk bottles, man with the cap, tables has been designed using 3D software<\/a> tools.<\/p>\n

The cute and pretty cows got their colors and textures from the various features of 3D compositions<\/a>.<\/p>\n

Proper lighting effects were added too with the lighting tools of the CGI.<\/p>\n

Computer generated cow shed and the milk bar just looks real in this advertisement.<\/p>\n

Kellogg\u2019s Chocos<\/u><\/strong><\/h2>\n

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Have you seen a monkey selling breakfast cereal?<\/p>\n

Of course we have seen the funny and colorful animated Television<\/a> Commercial where monkey advertises for Kellogg\u2019s Chocos.<\/p>\n

This TVC has computer modeled monkey who is very similar to the real monkey.<\/p>\n

The CGI coco monkey grabs the attention easily, keeps audience engage and communicates quickly.<\/p>\n

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In this TVC Coco monkey takes the kids to the Chocoland adventure.<\/p>\n

CG Coco monkey is computer generated 3D animated<\/a> figure who takes a dip in the Chocolatey river.<\/p>\n

As for ShantanuBaagchi creative director, Illuminations Production; \u201cearlier ad agencies could not think beyond 2D<\/a> animation but with the advent of software and technologies creative scope have been widen up\u201d.<\/p>\n

Animated advertisement has evolved to be a story-based animation.<\/p>\n

Advertising Industry is experimenting with different mediums of animation<\/a>.<\/p>\n

Both 2D and 3D<\/a> advertisements with catchy visuals and music delivers long lasting effects on the viewers.<\/p>\n

Cadbury Dairy Milk<\/u><\/strong><\/h3>\n

\"cgi<\/p>\n

Today the quality of animated advertisement is so superior that it appeals to the grown-ups too along with children.<\/p>\n

Is there anyone in this World who does not like the Dairy Milk Chocolate?<\/p>\n

Of course there is no one, even the aliens like it too.<\/p>\n

This TVC is based on the idea of \u2018Taste that frees the Joy\u2019.<\/p>\n

Conceptualized by Ogilvy and Mather Mumbai, this advertisement shows the delicious moment of joy.<\/p>\n

3D computer-generated<\/a> group of aliens start dancing after tasting the Cadbury Dairy Milk; as it tastes more Chocolatey.<\/p>\n

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Computer-Generated Alien\u2019s antenna glows with the purple color and it becomes happy.<\/p>\n

Developing the computer-generated images (CGI) of Alien characters was a quite challenge for the artists at the Ogilvy<\/a> and Mather office because they wanted to make the characters adorable yet unique.<\/p>\n

The medium of animation<\/a> facilitates the flight of imagination.<\/p>\n

Animation<\/a> allows the artist to achieve which is not possible with live-action.<\/p>\n

Good animation<\/a> requires lot of money and time.<\/p>\n

Animated advertisement is not cheap; a nicely produced advertisement costs good amount of money.<\/p>\n

Sometimes advertisement agencies stay away from the animation due to time consumption factor; good animated<\/a> content needs effort and time.<\/p>\n

Popular cartoon<\/a> characters from television series also appear in the TVC.<\/p>\n

As a medium of communication animation is not bound by categories or products.<\/p>\n

Animated advertisements can be used to deliver complex message in a simple and easy way.<\/p>\n

Learn about CGI and Animation through us.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dear Reader, in this blog we will have a discussion on the animated and CGI Television Commercials or TVC. 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