{"id":8319,"date":"2019-10-11T07:20:23","date_gmt":"2019-10-11T01:50:23","guid":{"rendered":"http:\/\/www.animationkolkata.com\/blog\/?p=8319"},"modified":"2019-08-01T10:12:34","modified_gmt":"2019-08-01T04:42:34","slug":"art-brand-campaign-print-media","status":"publish","type":"post","link":"https:\/\/animationkolkata.com\/blog\/2019\/10\/11\/art-brand-campaign-print-media\/","title":{"rendered":"Art Of Brand Campaign In Print Media"},"content":{"rendered":"

Today we will discuss about Brand Campaigning especially in Print Media.<\/p>\n

To begin with first let know what is the purpose of Brand Campaign.<\/p>\n

The purpose of Brand Campaign is to develop a brand with the help of communication<\/a>.<\/p>\n

The goal of Brand Campaign is to differentiate the own brand or company from its competitors.<\/p>\n

A Brand has higher value of recognition and customers connect certain attributes, features and achievements with it.<\/p>\n

Brand radiates trust and helps in consumer\u2019s orientation amongst the offerings.<\/p>\n

Before developing Brand Campaign for print media<\/a> the designer must keep in mind the audience first rather than the product.<\/p>\n

Print Media Is Tangible<\/u><\/strong><\/h1>\n

\"Art<\/p>\n

Brand Campaigning in print media is cost effective.<\/p>\n

Print media comes in the form of magazines, newspapers, posters or billboards, flyers, brochures and cards.<\/p>\n

Different types of print media<\/a> can be used to build the brand and measure its progress.<\/p>\n

\"Art<\/p>\n

You must have noticed about well known brands in the print media; for example Amul brand or Coca \u2013Cola or Ponds etc.<\/p>\n

Through print media a brand can reach far villages and outskirts where digital<\/a> media is not accessible.<\/p>\n

A research has shown that brand campaign in print media is more personal in nature; it delivers tangible content to the readers which they can keep with themselves for long time.<\/p>\n

Quality print campaigns can influence purchasing decisions.<\/p>\n

A brand in print media creates more impact on its readers so print marketing is still popular.<\/p>\n

For brand campaigning in print media a company should utilise the skill of professional designer to choose the right layout and most effective graphic<\/a> and images that will boost the message.<\/p>\n

Print media is effective enough to create brand value.<\/p>\n

In the form of newspaper or magazine print media is better engaging media.<\/p>\n

Certain key elements<\/a> should be followed for brand campaign in print media.<\/p>\n

Key Elements For Brand Campaign<\/u><\/strong><\/h2>\n

Plan The Goal<\/u><\/strong><\/h3>\n

\"Art<\/p>\n

Set your goals before brand campaigning.<\/p>\n

Before launching campaign first craft the specific business goal.<\/p>\n

Like what is the purpose of the campaign; how the company should create awareness among the customers regarding the product or the service.<\/p>\n

What sort of milestones should be placed for the brand campaign?<\/p>\n

How the success of the campaign should be measured?<\/p>\n

More such questions should be prepared before starting with campaign.<\/p>\n

Be specific about your target; so that the campaign can reach its goal.<\/p>\n

Right Colours And Simple Message<\/u><\/strong><\/h4>\n

\"Art<\/p>\n

Colourful printed brand logo or image not only grabs the attention of the readers but also guides their focus on the messages.<\/p>\n

Colours<\/a> increases brand recognition.<\/p>\n

Right colour and font must be selected during brand campaign to attract customers in great range.<\/p>\n

Colour<\/a> sets mood and helps audiences or readers to feel in a certain way about the brand.<\/p>\n

Colours can act more powerful than words and should be used in brand campaign wisely.<\/p>\n

Along with colours, size also matters.<\/p>\n

A full page brand image potential than a small image of a brand at one corner of a page.<\/p>\n

Emphasize on a single powerful message.<\/p>\n

In print media readers focus on headlines<\/a> first, so make the headline short, simple and relevant.<\/p>\n

Short phrases are easier to digest than complicated one.<\/p>\n

Too many images, fonts or messages can make the reading difficult.<\/p>\n

Stick to one clear and compelling message within campaign.<\/p>\n

Headline must carry the message regarding the product.<\/p>\n

Simple layout must be used to fetch reader\u2019s eye easily on the brand.<\/p>\n

Make the layout of the texts logical so that reader doesn\u2019t have to fight against the flow.<\/p>\n

Workout A Realistic Budget<\/u><\/strong><\/h3>\n

\"Art<\/p>\n

For efficient brand campaigning; a budget must be planned and it should be maintained.<\/p>\n

The company must have a print media budget to stick to it.<\/p>\n

Print media campaign<\/a> can become very expensive; by setting a budget the company can stay within its limits.\u00a0<\/u><\/strong><\/p>\n

Know Your Target Audience<\/u><\/strong><\/h3>\n

\"Art<\/p>\n

Know about whom you are targeting with your print campaign<\/a>; what are their age, income and gender?<\/p>\n

What are their likes and purchasing habits?<\/p>\n

Campaigning on target audience yields fruitful results while untargeted campaign is the waste of money.<\/p>\n

The success of the campaign depends upon the ability of a brand to engage and convert the people.<\/p>\n

Never use same tactics on target audience of age group 50 and teenagers.<\/p>\n

Study target audience properly before organising campaign for brand.<\/p>\n

Benefits For Customers<\/u><\/strong><\/h3>\n

\"Art<\/p>\n

Focus on how the brand campaigning can benefit the audience.<\/p>\n

What the audience can expect from the product or service?<\/p>\n

Customers<\/a> care about how the features of the product will benefit their lives.<\/p>\n

For campaigning write down the ways how your product or service can help your customers<\/a> because customers don\u2019t care about the features of a product but the benefits from the product.<\/p>\n

By mentioning the benefits of the product or service to the customers one can make the campaigning more appreciable and recognizable.<\/p>\n

Track The Result And Take Risk<\/u><\/strong><\/h3>\n

\"Art<\/p>\n

Along with above mentioned elements; it is also important to track the performance of the campaign.<\/p>\n

By tracking the result of the campaign you can figure out is the campaign is successful or not.<\/p>\n

Get feedback from your customers<\/a> about the brand.<\/p>\n

Provide customers discount coupon so that they can use the coupon to avail the product.<\/p>\n

Give them something which will bring them back to you.<\/p>\n

Provide contact numbers to the audience so that they can query about the product from the company office directly.<\/p>\n

If print media is working well for your brand campaigning then take risk and invest more on it.<\/p>\n

It is necessary to take risk in campaigning to get greater rewards and a higher return on investment.<\/p>\n

While campaigning if something doesn\u2019t work; never be afraid to find the cause and be flexible to make adjustments.<\/p>\n

\"Art<\/p>\n

MAAC Kolkata<\/a> centres offers courses in Print and Graphics Design<\/a> which is highly efficient for Print Media Industry.<\/p>\n

Under this course MAAC<\/a> teaches the students about fundamentals of design and drawing, image editing, page layout, illustration and concept of graphics.<\/p>\n

Without any hesitation contact any of our MAAC Centres<\/a> to learn this creative art form.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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